Paid

The research on habit formation is clear: the period immediately after a new behaviour begins is when the behaviour is

The pattern is consistent enough that we can describe it precisely. Month 1: Brand launches. Email capture popup offers 10%

Most DTC founders track revenue, CAC, and sometimes overall repeat purchase rate. Very few track first-to-second purchase rate specifically —

12% is a number we see frequently. It appears in accounts with Klaviyo connected, welcome flows running, campaigns sending twice

When we audit a new DTC client’s Klaviyo account, we have a mental checklist of the ten most common problems.

The moment a customer completes a purchase on your store, two things happen simultaneously. The first: the marketing team’s job

The button colour test has become a cultural shorthand for bad CRO. It is referenced in almost every conversation about

Before you read the solution, look at your own data. Open Shopify Analytics or GA4. Filter your conversion rate by

TikTok has the potential to be a highly efficient acquisition channel for DTC brands. It also has a higher failure

There is an important distinction between a DTC business that is growing and a DTC business that is buying revenue.