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Tag: B2C

The Role of Data in Scaling Your Business Fast

In today’s fast-paced business world, growth is everything. But how can you scale quickly and efficiently without burning through your resources? The answer lies in the data you already have at your fingertips. Data-driven strategies help you make smarter decisions, target the right customers, and optimise operations—all of which can

The Importance of Customer Reviews for B2C eCommerce Businesses

In the bustling world of online retail, customer reviews have become the lifeblood of B2C eCommerce. These digital testimonials serve as a powerful form of word-of-mouth marketing, creating the social proof necessary to build trust and drive conversions. In fact, a staggering 88% of consumers trust online reviews as much