Achieving Business Growth with Strategy and Performance
Do you want to stop wasting your money on aimless marketing campaigns that deliver uninspiring results? We have a proven formula for achieving business growth through digital marketing.
Our growth process
Learn, activate, analyze, optimize, repeat.
1. Dig into research and analyse your existing funnel.
Our top priority: becoming experts in your industry and working to understand your acquisition funnel from start to finish. This includes analysing or creating detailed target audience profiles, diving into your competitive landscape, getting specific with a market analysis and your historical data.
2. Align on clear goals.
Before we deploy an ad or spend any money, we’ll get detailed about what success looks like. Most often, we’re laser-focused on revenue and continually getting more efficient with spend to drive new leads/customers at lower costs.
3. Create your growth marketing strategy with acquisition and conversion tactics.
We start off lean, rapidly test, stop what’s underperforming, and hone/refine the tactics that are driving results. We’ll end up with detailed insights, clean, actionable data, and an ongoing, sustainable strategy for optimising your right combination of marketing tactics.
4. Prioritise what to work on for both quick wins and long-term growth.
Right at the start, we’ll test a combination of tactics from Google Ads, Facebook, technical SEO, growth content, email, CRO and other digital channels & tactics to gain quick insights. We know that impactful growth means finding quick wins without ever losing sight of long-term growth. We build strategies that uplift both.
5. Start lean, scale up what works, remove what doesn’t.
We’re ruthless and relentless with results. While each channel requires some rapid testing and optimisation (some more than others), if we’re not seeing real, measurable impact on your revenue goals, we’re quick to pivot and test elsewhere. Ultimately, we’ll end up with the right channel mix that sets the stage for true, sustainable growth.
You’ve got growth goals? We’ll build the roadmap.
Businesses need a data-driven vision. More importantly, they need a clear, action-packed game plan. We partner with you to strategize, prioritize, link up cross-channel insights, and, ultimately, grow.
Business Growth
Is Strategy + Performance
Growth marketing is the next leap that marketers and business owners have to take that helps avoid wasteful spending. It’s a process that involves gathering and ranking ideas, creating experiments, and studying data to fine-tune a campaign. The key ingredients of growth marketing are strategy and performance.
A strategy is required to give marketers a direction and performance is the way you’ll get there. The synergy that’s achieved when both ingredients are combined leads to fantastic results!
You’ve got growth goals? We’ll build the roadmap.
Businesses need a data-driven vision. More importantly, they need a clear, action-packed game plan. We partner with you to strategize, prioritize, link up cross-channel insights, and, ultimately, grow.
Your growth playbook
Merging scalable tactics to build yours
Evergreen Assets & Tactics
Firstly, fix your core assets and channels – this will give your business a forward start and make every tactic thereafter more effective.
Quick Impact
Secondly, find the quick wins as these tactics will give you some results that you need to get the ball rolling. Easy, fast and a great way to grow your business.
Long term loops
Lastly, build the momentum by building growth wheels. Once you get these going, you will yield great results!
You’ve got growth goals? We’ll build the roadmap.
Businesses need a data-driven vision. More importantly, they need a clear, action-packed game plan. We partner with you to strategize, prioritize, link up cross-channel insights, and, ultimately, grow.
Measuring impact
Increasing ROI through the right KPI’s
Key performance indicators (KPI’s) provide a tangible way of measuring and monitoring the journey towards achieving a goal, literally like roadsigns for achieving business growth. Growth marketers focus on KPI’s that have an impact on ROI. Track the following KPI’s to figure out if you’re going in the right direction:
MRR and CMRR: MRR stands for monthly recurring income. Subscription-based business models use MRR to see how much money is generated. You can take one step further by introducing CMRR (committed monthly recurring revenue). It’s the more powerful version because it indicates the number of customers that have committed to pay per month.
Cost per qualified lead (CPQL): this is the amount of money used to generate a lead that has a good chance of converting. It’s an evolution of CPL, which does not specify the strength of the lead.
Average revenue per customer (ARPU): it’s the amount of money you earn per customer.
Customer acquisition cost (CAC): the amount of money you spend generating a customer. Comparing this number to the ARPU allows you to assess the profitability of your business. Ecommerce businesses use CAC to figure out how much each customer has to spend on the marketing campaign to be profitable.
Lifetime value (LTV): how much do your customers repeatedly spend over the long-term? Generating customers can be expensive. Therefore, it’s more cost-effective to make money from existing customers. Your company cannot be profitable if the LTV value is negative.
Payback period: this is the length of time required to generate an income equal to the CAC. Shorter payback periods are vital for businesses where cash flow could be a problem.
Data gathering is the foundation of performance
Achieving business growth depends highly on making the right decisions, which derive from data. Nowadays acquiring data is not difficult with the right software. Choosing the right data to capture is half the battle. Consider the KPI’s outlined in the 1st part of this article. However, the best data to track depends on your business, market, and business goals. We perform audits before engaging with partners, which is a standard element of our sales process.
You’ve got growth goals? We’ll build the roadmap.
Businesses need a data-driven vision. More importantly, they need a clear, action-packed game plan. We partner with you to strategize, prioritize, link up cross-channel insights, and, ultimately, grow.