Social media pays for itself
Grow your brand awareness and get results!
Lead people with what they want, where they want and when they want through social media advertising efforts.
Organic and Paid Social
But, why do you need Social Media?
With the majority of social media channels continually changing and new ones emerging by the day, social ad spend – especially video, and particularly, mobile – has grown exponentially.
Social media platforms are where people spend ever more time – and it’s where brands need to be. Social media is an individual’s space, that you’re not necessarily invited to. As a business, depending on the nature of your product, you’ve got to figure out which space you’d like to be part of and how to put your message there.
Get paid social right and the rewards are exceptional. Get it wrong and it can bite you on the backside, and then some. With paid social, striking the right balance is absolutely key.
You’ve got growth goals? We’ll build the roadmap.
Businesses need a data-driven vision. More importantly, they need a clear, action-packed game plan. We partner with you to strategize, prioritize, link up cross-channel insights, and, ultimately, grow.
Organic Social
Growth focused organic Social Media strategies
One of the biggest mistakes a brand can make is to ignore their organic presence. This is why a data-led organic strategy is a necessity.
Facebook & Instagram Advertising
Facebook is ranked as the second most popular website in the world, generating billions of ‘likes’ daily.
Highly specific and granular Facebook and Instagram targeting means no one-size-fits-all approach for a Social advertising strategy – this will differ from client to client and from campaign to campaign. Whether your goal is in generating brand awareness, driving traffic, promoting an event, encouraging sign ups or boosting conversions, Expose Growth can help.
Twitter is one of the most powerful real-time communication tools and is an undeniably valuable, strategic online advertising platform, with the ability to reach audiences based on geographic location, followers of specific accounts, conversation topics, interests, hashtags, usernames and much more. With these tailored audiences, combined with low Costs per Click and only paying when you have achieved your marketing objectives, Twitter is an opportunity not to be missed.
LinkedIn offers 450 million users and over 3 million businesses the chance to connect, but what really sets it apart from other social media platforms is its audience. If your core target market is educated professionals with work experience, LinkedIn might just be your best bet.
Depending on your business and marketing goals, LinkedIn might be just the right channel to help your business attract customers and grow. Are you trying to reach a professional audience?
Paid Social
Increase their return on ad spend & profitability using Paid Social advertising.
Capture Customers
Having recently won the ‘Best Paid Social Campaign of the Year at the Biddable Media Awards and ‘Highly Commended’ at the Performance Marketing Awards, our team knows how to guide users who have never heard of your brand, into customers.
Building out our full-funnel strategy, with appropriate exclusions in place to control the customer journey, allows us to drive consistent & scalable results… driving your business forward month over month.
Multi-Channel Acquisition Approach
Our paid social expertise will take a multi-channel approach to diversify your customer acquisition source, and scale budgets effectively.
Applying our best-in-industry media buying strategies, allows us to deliver campaigns that increase your overall performance from the get-go.
Our diversification strategies allow you to reach new users, dampen the volatility of performance and increase your ability to scale.
Leaving no stone unturned
content
Drive insane amounts of organic traffic with high-quality content.
Content Marketing
SEO
Social Media
acquisition
Acquire customers with world-class UX design, development and paid campaigns.
Digital Advertising
financial
Skyrocket revenue with iterative testing, email automation and relationship marketing.
Conversion Rate Optimization
Email Marketing
Ecommerce Marketing
success
Get top-notch marketing strategy, consultation, reporting and analytics.
Marketing Strategy
Reporting & Analytics
Business Finances
Organic and Paid Social frequently asked questions
The world’s gone social. In fact, 30% of all time (and counting) spent online is allocated to social media. If you want to get in front of people, social media is the way to do it. Whether you’re interested in brand awareness, sponsored content, or a combination of both, get in touch!
Tt depends. While Facebook is a great starting point, we like to get to know each client on an individual basis. Because every brand is unique, deciding which platform(s) to spend time on relies on factors like where your audience is, what products and/or services your business provides and the goals you wish to achieve.
On most platforms, it’s best to post at least twice a week, but some social media outlets are an exception. Twitter and Pinterest can be more frequent if your team has the time and the content to post. At Blue Compass, we post on Twitter daily, whether it’s socializing a blog, office event or relevant curated content. Another great way to stay top-of-mind is utilizing Snapchat, Facebook and Instagram Stories. Stories only last 24 hours, so you have the opportunity to create a sense of urgency and exclusivity with your content without being too excessive.
You’ve got growth goals? We’ll build the roadmap.
Businesses need a data-driven vision. More importantly, they need a clear, action-packed game plan. We partner with you to strategize, prioritize, link up cross-channel insights, and, ultimately, grow.