\\ 9 tactics to grow your Digital Marketing and dominate your market
If you nail your digital marketing strategy you’ll be on set to hit some of your business goals – with over 4.5 billion users on the internet worldwide, you have a large target market regardless of your business niche.
There is a huge demand for digital communications, that’s what makes digital marketing so important for your business as the majority of consumers aren’t visiting traditional stores and instead, picking up laptops or smartphones instead to shop.
We have 9 tactics that you need to be following in order to dominate your space through digital marketing. Although perfecting your digital marketing efforts may seem like a massive challenge, it is worth it in the long run. Being able to monitor and improve SEO, social media, content creation, email, and PPC can be a tough task, but it can be done if you follow our tips and develop your strategy to incorporate them.
Is your website optimised for mobile?
Your website needs to be prepared for your audience, and those people are likely to be engaging on their mobile devices. Over 50% of website traffic is now attributed to mobile.
According to a Google Study, they found that 49% of users would not buy from a brand if their website offered a poor mobile experience. Due to this research, Google implemented an algorithm update that prioritised Mobile friendly websites vs. their competitors with a poor or no mobile experience.
In order to satisfy your mobile audience and to increase your conversion rates, you’ll need to make your website mobile friendly. The industry term is a mobile-responsive website that will automatically reformat its content in order to display neatly on mobile devices, meaning your visitors can spend less time squinting or sighing, and more time clicking and buying.
You’ve got growth goals? We’ll build the roadmap.
Businesses need a data-driven vision. More importantly, they need a clear, action-packed game plan. We partner with you to strategize, prioritize, link up cross-channel insights, and, ultimately, grow.
Know who your competitors are an research them
Do you know your competitors inside and out? In diving into and researching your competitors you will know what you’re up against, helping you to differentiate your business online. This is important because being different means you’ll stand out online, getting you more clicks than your rivals!
By simply using Google to research your competitors, you’ll be able to see news articles, related phrasing & keywords, imagery, and blog content your competitors are creating and marketing, as well as other factors like the services, reputation, and reviews they have online.
With this information, you can use it to design your differentiators and expand your proposition.
Increase the length of your blogs
You’ll notice that most businesses tend to have either a blog or a resource section on their site in a bid to help educate their audience. When it comes to writing content for your site, shorter doesn’t always mean better. Going more in-depth and producing longer content will generate a higher success rate in gaining customers than those shorter.
Your blog or resource section can be about anything related to your business or industry. Whether you’re trying to educate your audience, or sharing industry tips or discussing your latest product, introducing a blog/resource area to your business website could add tremendous value to your visitors’ experience, while helping your website get found more easily via search engines.
Utilise Email Marketing
If you think about the ROI of your marketing channels, which performs the best? If you don’t have email marketing near the top of your list, then you are missing out on a high ROI opportunity.
For every £1 spent on email marketing, it will always yield a higher return up to and more than 100x!
Regardless of your industry or business, there are several tactics within email marketing to get that high ROI. For example, you should encourage return visits to your website by setting up automated responses to thank customers after they subscribe or make a purchase.
For an e-commerce site, when it comes to sending abandoned cart emails, sometimes being pushy can help to bring in more profits. Sending three abandoned cart recovery emails to each customer results increase your chances of them buying!
You’ve got growth goals? We’ll build the roadmap.
Businesses need a data-driven vision. More importantly, they need a clear, action-packed game plan. We partner with you to strategize, prioritize, link up cross-channel insights, and, ultimately, grow.
Personalisation throughout your site
Adding little personal touches throughout your site will resonate with your customers and is vital for success in most areas of digital marketing, especially in email marketing.
Whether you’re just on-boarding a new customer or suggesting similar products, using the customer’s name being personal always wins. We have found that personalised emails can generate 5 times higher transaction rates than generic emails.
Integrate Remarketing into your campaign
By using tags known as ‘cookies’, retargeting makes use of these to track your past website visitors wherever they go across the internet. Retargeting works, in fact, website visitors who are retargeted are 40% more likely to make the purchase. It’s also really simple to get started, and you have two options. It follows the same rationale as abandoned carts, although remarketing will cost you a lot more to do.
Provide relevant content at each stage of the buying journey
A prospective buyer will go through three stages before making a purchase: awareness, consideration, and decision. Each of these stages will require different types of content.
Looking at each stage, let’s say an internet user is searching for a business service. These are the types of content you should send to, or direct your customers to, at each stage:
Awareness: The service homepage which has the benefits of the service and an introduction to who you are.
Consideration: Service detail page – this demonstrates your industry expertise.
Decision: Pricing and benefits of cost page which will help the user finalise their decision.
You’ve got growth goals? We’ll build the roadmap.
Businesses need a data-driven vision. More importantly, they need a clear, action-packed game plan. We partner with you to strategize, prioritize, link up cross-channel insights, and, ultimately, grow.
Use Facebook Ads
With Facebook’s advertising platform you can target your adverts to reach certain users based on factors like gender, age, and location. You’ll then pay Facebook X amount for each time your ad is clicked. Simple!
Most businesses will opt to follow an ‘organic’ (non-paid) advertising strategy on Facebook, using video, imagery, and blog posts, but you can spend a modest amount to get brilliant results.
Make use of visual content across your channels
Consumers love watching videos, engaging with pictures and content and with this, you can grow your business.
Research shows adding a video to your website and email can increase your email click-through-rate by up to 300% and your through traffic by half of that!
You’ve got growth goals? We’ll build the roadmap.
Businesses need a data-driven vision. More importantly, they need a clear, action-packed game plan. We partner with you to strategize, prioritize, link up cross-channel insights, and, ultimately, grow.