Know your business goals?
Invest time in your Digital Strategy
Building a business means driving sales and curating high-quality leads. If your marketing efforts are falling short, your revenue will suffer. You need a cohesive plan that evolves alongside your changing business needs. You need a lead-driven, profit-forward map to guide you.
Forming a clear path
To sustainable growth
Strategy is a series of choices. Choosing which activities to do, not do, or to steer in a different direction and this is the key to success. It is hard to make these choices, and we are that outside voice that you need, brought in at the right time, to help bring clarity, focus and direction.
A digital marketing strategy should integrate all aspects of your business and its online growth plans, ensuring the right decisions are made plus the right channels used to meet your objectives. At Expose Growth, we provide expert advice in digital marketing strategy development including; Paid Search, Analytics, Conversion Rate Optimisation, Social Media and SEO.
We help to define and design your digital strategy tailored to the needs of your business and your customers after extensive research carried out by our team of expert digital and growth strategists.
A digital strategy solves:
Lost revenue
Losing revenue without clear reasoning is a sign of an ineffective process.
Channel management
Stagnant or neglected channels can plateau your ongoing digital efforts.
Stunted growth
If you’re starting to lose faith in your marketing, it’s time to rethink your strategy.
You’ve got growth goals? We’ll build the roadmap.
Businesses need a data-driven vision. More importantly, they need a clear, action-packed game plan. We partner with you to strategize, prioritize, link up cross-channel insights, and, ultimately, grow.
A holistic, data-driven approach to growing your business.
When you pair with Expose Growth, we bring a mix of digital specialists aimed at providing a strategic, 360-degree approach to reaching the right audience and growing your business online.
Our digital marketing philosophy centers around the idea that without action, persistent negative external forces such as algorithm updates, competitor innovation, and evolving user expectations will substantially impact the visibility of your business online. You need to always be thinking what next! Only with smart, continuous actions, can businesses combat these external factors and create real, meaningful growth.
01. Learn
First, it’s important to understand what is important to your business. We’ll educate ourselves on every little detail about your business, project, market, initiatives and overall goals.
02. Strategise
All those findings can’t be applied in a silo by ourselves – we’ll need to work together with your teams to build a strong plan. The sum of our previous experience and thorough discovery is applied collaboratively to a strategic playbook focused on growth.
03. Create
Here is where the magic happens. Using just the right amount of process, creativity & tools we apply our experience to design & develop a growth playbook that will set you up very well for creating meaningful digital growth.
04. Grow
This is when you will start to see growth results and your journey officially begins! The strategy now involves ongoing assessment, measurement, innovation, optimisation, internal product development, and digital marketing.
Leaving no stone unturned
content
Drive insane amounts of organic traffic with high-quality content.
Content Marketing
SEO
Social Media
acquisition
Acquire customers with world-class UX design, development and paid campaigns.
Digital Advertising
financial
Skyrocket revenue with iterative testing, email automation and relationship marketing.
Conversion Rate Optimization
Email Marketing
Ecommerce Marketing
success
Get top-notch marketing strategy, consultation, reporting and analytics.
Marketing Strategy
Reporting & Analytics
Business Finances
Digital strategy frequently asked questions
The online market is a highly complex environment that has become quite overpopulated over the years. It seems impossible for new business in the market to compete against other companies that have been around for some time. Still, new businesses succeed in such conditions all the time. The secret lies in digital marketing.
Digital marketing can level the field and give everyone a fighting chance. That’s how small businesses can compete against industry giants. However, digital marketing won’t help you much if you don’t have a good strategy, to begin with.
A digital marketing strategy is a must-have if you want the best results for your company. With that in mind, let’s dig deeper into the essence of a digital marketing strategy.
Digital marketing strategy encompasses various marketing tactic and related activities. Its purpose is to help you drive your business forward and achieve business goals through digital marketing channels.
A solid marketing strategy can help your company determine the best course of action for conveying your messages and promoting your products or services.
In addition, a digital marketing strategy can help you solve various problems that businesses often face in the online market.
Here are a few of those problems.
- Identifying target audience.
- Determining how to communicate with consumers.
- Choosing the right marketing channels and platforms.
- Developing marketing tactics.
- Monitoring progress and making improvements on time.
- Adapting to changes.
- Achieving business goals, milestone and objectives.
Before you develop a digital marketing strategy, you must first decide what you want to do with digital marketing. As you may already know by now, a digital marketing strategy is a plan of action that can help you achieve a specific goal using various marketing methods. That’s why you must first set those goals before you can plan how to achieve them. Once your goals are set, you have to develop a strategy that will allow you to utilize digital marketing channels the best way possible.
This includes conducting market research, learning as much as you can about your audience, choosing which marketing channels are best suited for helping your reach your goal, implementing various tactics, monitoring and improving your efforts when needed. In most case, developing a solid strategy is a step-by-step process where you test out different things to determine what works and what doesn’t.
A digital marketing strategy is of the utmost importance for any online business. Without a strategy to help guide you, you’re pretty much improvising which can easily backfire. Creating such a strategy is crucial for avoiding the unnecessary mistake that can cost you more than you’ve bargained for.
You’ve got growth goals? We’ll build the roadmap.
Businesses need a data-driven vision. More importantly, they need a clear, action-packed game plan. We partner with you to strategize, prioritize, link up cross-channel insights, and, ultimately, grow.