Invest now in your content
Sell more through the power of content
Make a lasting impression with clear, compelling messaging that tells your audience what’s at stake and gives them a reason to believe.
Every brand has a story
How are you telling yours?
If your website or external content isn’t aligned with your brand, you lose audience trust and commitment.
Struggling to communicate effectively will cost you more than money, it affects your ongoing reputation. If your audience doesn’t feel they can trust you, they will find a competitor to replace you.
From your website’s homepage to your latest social media post – What you say matters. Digital content strategy is a vital part of choosing priority keywords, driving traffic to your site, crafting effective messaging, and meeting your digital goals.
You’ve got growth goals? We’ll build the roadmap.
Businesses need a data-driven vision. More importantly, they need a clear, action-packed game plan. We partner with you to strategize, prioritize, link up cross-channel insights, and, ultimately, grow.
Our Approach
Partner with a growth focused team
Content Guidance/Consulting
When it comes to having a content strategy it can be difficult to know where to start. Our process of learning and discovery leads to better guidance, content creation, and results.
Our growth expert will walk you through each step of the way – guided by your north star.
SEO Content Strategy
Where do your company’s listings rank in SERP (search engine results page)? How much organic traffic are your receiving each month?
We dive into your current rankings and then build a new way forward utilising on-page, off-page and technical SEO improvements.
Content Conversion
You’ll need to attract the right target audience to your website, keep them engaged, and provide a convincing CTA before any conversion occurs. For some industries that’s a quick e-commerce transaction. For others, it’s a months-long sales process.
Whatever your conversion rate goals, starting with the right content is the key to getting there.
Keyword Research
Including the right keywords and phrases on your website is vital to success in SEO, PPC and effective UX.
Do you know which keywords have the highest search volume? How competitive they are? What is working for your competitors? Don’t craft a content strategy plan without this insight.
Customer Engagement
Once you have the right content in the proper channels to bring visitors to your site, you’ll need to provide unique, valuable content and improve user experience to engage.
Our content strategy doesn’t stop at the written word. We focus on the entire customer journey – one click at a time.
Best Practices Training
We work as partners with some of the smartest marketing teams out there! We are here to help, but we also pride ourselves on enabling our clients to learn, develop new skills and continually grow.
Our SEO worksheets and content development training is simply a part of our process – passing along our expertise to you.
Leaving no stone unturned
1
discovery
Keyword research
Customer journey
Audience insights
Brand tone of voice
Content audit
Competitive research
2
strategy
High-level buckets of content
Marrying content & design
Wireframe creation
Page-by-page focus
3
create
Including priority keywords
SEO optimization
Unique, engaging content
Consistent brand voice
Compelling CTAs
4
grow
SEO worksheets
Training sessions
Content best strategy
Digital growth efforts
Digital strategy frequently asked questions
In its most basic form, content marketing is simply the practice of publishing editorial, graphics, and video to attract, inform, and engage your target audience. The focus on content marketing is to offer your customers high-quality, targeted material that is both helpful and useful to them as opposed to pushing your products or services.
Connecting with your customers in this way can help increase the trust they have in your business as well as brand recognition. More technically, generating content can also improve your SEO and generate high-quality leads.
Small and large businesses in virtually every industry use content marketing to their advantage. From major consumer brands and retail stores to tech companies and service-oriented businesses, content marketing can help you reach out to your target audience.
Both business-to-consumer (B2C) and business-to-business (B2B) companies have developed successful content marketing strategies. The techniques and goals vary between B2B and B2C companies, but that doesn’t make content marketing any less effective.
With the right strategy in place, you can use content marketing to generate a steady stream of new leads for your business. While most brands offer content like blog posts, articles, and videos free of charge, they also create high-level content, such as white papers, case studies, and eBooks to serve as lead magnets. Then they require readers to opt in to a mailing list before gaining access to the high-level content.
Once you’ve gained permission to email interested customers, you can introduce your leads to your sales funnel. As your leads discover and engage with your other content marketing efforts, they may convert from potential to current customers.
You’ve got growth goals? We’ll build the roadmap.
Businesses need a data-driven vision. More importantly, they need a clear, action-packed game plan. We partner with you to strategize, prioritize, link up cross-channel insights, and, ultimately, grow.