\ 5 Evergreen Social Media Growth Strategies
What does Evergreen mean?
Evergreen marketing is producing a basic marketing idea, plan or concept that will last beyond the next couple of hours, days or even years, providing you with long term and new sources of sales or prospects!
Social Media Growth Strategies
It’s important to juggle current trends, always changing, enigmatic algorithms, and customer expectations. We all need to change to keep our social media marketing growing. But today we are going to focus on a different aspect of social media.
Instead of focusing on new trends and basic building of followings to your social media channels, let’s take a look at evergreen strategies for growth.
Evergreen strategies will form a basis for a robust social media presence that can benefit your business in terms of generating new leads, boosting brand awareness, and increasing sales.
You’ve got growth goals? We’ll build the roadmap.
Businesses need a data-driven vision. More importantly, they need a clear, action-packed game plan. We partner with you to strategize, prioritize, link up cross-channel insights, and, ultimately, grow.
What is social media growth?
With a plethora of sources and social media accounts offering to grow your account – this may sound easier than it actually is in practice. If we want to be thorough we have to make sure we are all on the same page.
We can distinguish three approaches when it comes to measuring social media development:
» Growth in follower counts.
» Measuring your social media reach.
» Tracking the engagement of your followers.
Each approach has its own pros and cons, and it’s vital to be aware of them so that we can measure the metrics that really matter.
Taking a deeper look at the followers’ number is one of the easiest ways to measure your social media growth. You don’t even need an external tool for it.
However, the number of followers is often considered a vanity metric. It’s not an all-encompassing measurement and doesn’t tell anything about your social media health.
The second social media growth metric is much more valuable. Tracking your social media reach will tell you how many might have seen your content. The more people you reach, the more you can boost your brand awareness. And that’s one of the most important aspects of social media for business.
And thirdly, engagement rates can be an indicator of growth as well. Many companies pay so much attention to the hard numbers that they forget about the very nature of social media – being social.
Social media engagement is, therefore, one of the most important metrics when it comes to measuring . When your audience engages with your messaging, they automatically become your brand ambassadors.
Word-of-mouth marketing is the most effective form of promoting your business, yet it’s also the most difficult to achieve. But with evergreen social growth strategies, you’ll be able to implement it as well.
You’ve got growth goals? We’ll build the roadmap.
Businesses need a data-driven vision. More importantly, they need a clear, action-packed game plan. We partner with you to strategize, prioritize, link up cross-channel insights, and, ultimately, grow.
4 Evergreen Social Media Growth Strategies
They are called evergreen for a reason – no matter the platform, algorithm, or audience, they will work in your favour. They will help you build a robust social media presence, and benefit from all the goodness social media has to offer.
1. Listen to your audience
In its core, social media is all about being social. Your audience and potential customers are talking, your job is to listen to their conversations.
Through the use of a social media management tool, you start by creating a project. In the project creation tool, you enter the keywords related to your industry. That does sound a bit enigmatic.
2. Monitor your own social media performance
Every strategy needs some numerical background to back it up. Without solid social media analytics, you won’t be able to see the progress your company is making.
One of the blessings of social networks are hashtags. Thanks to hashtags you can easily see how your content is performing.
Using your social media tracking tool, create a project where your main keyword is your branded hashtag. This is important to set up early on as social media monitoring tools, in general, don’t collect historical data.
Tool will get you information about:
» the volume of mentions
» social media reach
» sentiment analysis
» total number of likes, comments, and shares
» influence of social media authors
» most active social media authors
» most active sites.
By combining these metrics you can measure your growth.
3. Dig into your competitors social media activity
The beauty of social media monitoring is that you easily monitor the activities of your competitors. And it’s 100% legal and ethical as most of your competition will be public facing accounts not private.
With a social media monitoring tool to monitor your competitors, you could spot right away their best performing content. That will give you insights into what your competitors’ customers expect. You have a chance to adjust your offering and sway their customers’ to your side.
The context of a discussion is an overview of the words that are used in relation to your competitors. By examining the results closely, you can see the strengths and weaknesses of your competitors and convince unhappy customers to your product.
4. Provide high – quality content
This goes without saying in honesty. High-quality content is not only about the visuals, although they are important. It’s about showing a practical application of your product.
A great example of high-quality, user-generated content is Apple’s Instagram account. Most people are not fully concerned with the developments of their newest model of iPhone, but when you see high quality photos from their customers it will resonate with customers to buy their next phone from them!
Exploring the social side of a business has many positive effects, including:
» popularising your branded hashtag and therefore boosting your social media presence;
» showing your followers you care about them;
» not having to produce a massive amount of content by yourself.
How social media growth helps business?
Without a doubt, you can benefit immensely from a strong social media presence, that’s why growing your social media accounts is so important. Growth, both in terms of followers numbers and social media engagement, will help you promote your brand.
Many things are going to change in the next year but not the importance of social media for almost all businesses. Of course, they will be some alternations and social media will develop in many different directions.
But there are aspects of growth that will remain constant. It will be one of the most important sources of followers. And engaged followers will, sooner or later, transform into loyal customers and brand ambassadors.
You’ve got growth goals? We’ll build the roadmap.
Businesses need a data-driven vision. More importantly, they need a clear, action-packed game plan. We partner with you to strategize, prioritize, link up cross-channel insights, and, ultimately, grow.